Branding

We initially met up with Andrew, the owner of Red Oz, to get a feel for the individual behind the brand and to get a clear direction on the message and values he wanted to portray. As the business provides engineered fabrication, mobile welding, maintenance/repairs and stainless welding, we opted for masculine typography with thick, straight lines.

The bright red background and bold font in this logo create a strong, recognisable brand, whilst the soft lines of the map convey an approachable personality.